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16 November 2022 09:00-12:00

Mynewsday 2022 & CMO goes TECH

Wednesday 16th of November | 9.00-12.00 | Digital interactive event

Mynewsday is an interactive event, and each speaker will have time for questions from the audience - so make sure to get your typing fingers warmed up!

Please join us on November 16th as we dive into the theme "Reshaping PR and Communications" at this year’s Mynewsday. We have a fantastic lineup of exciting guests joining us to make this a memorable and insightful experience for you and your industry colleagues. You can expect a curated mix of lectures, panel discussions, and customer cases to inspire and offer real-life advice and examples of how to succeed with your PR and communications work. Save your seat and join us for this year's Mynewsday in collaboration with CMO goes TECH.
 

Agenda 

09.00  Welcome to Mynewsday 2022! 

09.10  Viktoria Wyckman, Founder & CEO at Culture Defined
The future of brands and their consumers in the new digital era 

10.00  Ana Adi, Professor in PR & Corporate Communications
The perspective of value-driven communication in a world of change

10.30  Gül Heper-Jämterud, Founder of CMO goes Tech, with friends
Communicating successfully requires more than communication.
Update: Frippe Stenberg, Executive Search Consultant within Marketing/Tech at Safemind will replace Gül at this session. 
Ardelan Sohrevardi, Samsung
Breaking through – how to increase ad recall in an era of message overload and fleeting attention span.
Pontus Rosén, Synsam
Synsam has gone from being a traditional opticians retailer to being in the forefront of integrated retail communication. Listen to the work Synsam has done to optimize communication based on customer experience. You will learn how the customer's interaction with the brand and communication over multiple touchpoints is being coordinated – in both traditional and digital channels to gain maximum effect.

Panel discussion will follow. 

11.30  Rikke Iben Nees, Campaign Manager Fuldkornspartnerskabet
Purposeful communication in reality

11.55  Key takeaways & Wrap up

Looking forward to seeing you, 

The CMO goes TECH team in collaboration with Mynewsdesk
 
And a special thanks to Confetti for the great support so we can invite our members to our meet-ups, with your fantastic tool.

Register now

All you need to know

Thank you for registering for Mynewsday 2022 in collaboration with CMO goes TECH !

Shortly before the event, you will receive a separate email with your online ticket and a link to the event.

Have an eye out in your inbox the week of the event to ensure you have received your ticket. If you have any questions, please contact us at event@mynewsdesk.com.


Looking forward to seeing you!



Register now

Speakers & Panel members

Ardelan Sohrevardi
Head of Category Marketing, Samsung Electronics Nordic

Leading a team of marketing managers responsible for brand and category marketing of smartphones, PC, tablet, wearables including ambassador and influencer marketing.

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Pontus Rosén
Nordic Marketing Manager Synsam

Nordic Marketing Manager Synsam. Part of the team at Synsam since 2016, working with all aspects of marketing.

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Frippe Stenberg
Executive Search Consultant within Marketing/Tech at Safemind

  • Entrepreneur e-com & Board engagements
  • V.P. Brand&Guest Journey, Digital development & Innovation, Scandic Hotels Group
  • CEO Vizeum media agency
  • Marketing Communication Director Tele2 Sverige
  • M.Sc. Economics, Stockholm University
  • MBA, Stockholm School of Economics

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Gül Heper-Jämterud
Founder of CMO goes Tech

Gül is CMO at the fintech-company DBT Capital and a frequent international speaker. She has previously been responsible for driving the digital transformation and marketing at Coca-Cola Europacific Partner and similar roles at Absolut Vodka, Nespresso, HTL Hotels, and Scandic Hotels.

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Victoria Wyckman
Founder & CEO at Culture Defined

Viktoria has worked globally with creator marketing, content strategies, and creative activations for fortune 500 brands such as Spotify, Uber, Adobe, Google, H&M, and others for the past 10+ years. She founded the agency Culture Defined due to her passion for connecting brands with the next generation's culture. Viktoria also works as an advisor, writes stories, and directs films.

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Ana Adi
Professor in Public relations & Corporate Communications

Professor of PR/Corporate Communications at Quadriga University of Applied Sciences Berlin, where she teaches topics covering international and cross-cultural communication, social responsibility, history of public relations and theories of communication. Author of PR2025, Host of the Women in PR podcast, Researcher, Speaker & Consultant.

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Rikke Iben Neess
Campaign Manager, Fuldkornspartnerskabet

Rikke Iben Neess is Head of Program for the Danish Whole Grain Partnership. The partnership has doubled the whole grain intake in Denmark, and OECD recently appointed the partnership as a best practice case. Rikke is responsible for PR, strategy, action plans, communication, management, and cooperation with stakeholders.

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Elin Ahldén
Moderator

Senior specialist in public relations, corporate communication and change management. Eager advisor and activist in questions of equality, civic tech and human rights in the current industrial revolution. Proud co-founder of Lennox Public Relations.

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